About Us

About Us: Robert McInnes

Robert McInnes anger management specialist

Robert McInnes- Anger Management Specialist


Counsellor, specialising in anger management.


Master of Arts (Counselling),

Advanced Diploma in Counselling and Family Therapy.


Australian Counselling Association (Level 4-highest level).
Australian Counselling Association-College of Supervisors (level 3 - highest level) authorised to supervise ACA counsellors.

Fellow CPA [Accountant]

LinkedIn for more details

My Goal:

Develop concepts in human behavior and put these into practice though the creation of innovative models working on the four basic emotions of fear, anger, happy and sad.

My approach to coaching and counselling:

The basis of Cognitive Principle Theory(CPT) was developed by myself, investing 17,000 hours over a seventeen year period from 2003, building a theoretical model of human behavior starting with books such as Stephen Covey’s classic “The 7 Habits of Highly Effective People.” In 2018 the theory was updated with the use of Polyvagal theory. In 2020 CPT became a fully integrated branch of neuropsychology therapy.

In 2003-4 I used the model to change the culture in a retail tool business in which I was a partner and CEO during that period. In 2006-2008 I then completed a Master of Arts in Counselling to test my theory against the main counselling techniques, such as cognitive behavior therapy, narrative therapy, person centered therapy and other family therapies. The result was Cognitive Principle Therapy, which gets to the core issues and helps clients deal with those faster than with other counselling techniques.

Between 2006-2011 I worked as a counsellor in drug addiction and in general practice. In 2010 I started my own practice specializing in anger management and couples counselling using the CPT model.


CPM-always seaching for creating new ideas improve client outcomes.




What is Cognitive Principle Therapy


The cognitive principle matrix provides the model on which cognitive principle therapy is based. The therapy is a combination of psycho-education and counselling (approx 70/30). The model provides the education, while the counselling allows the client to experience the model by sharing the relationship emotions which are taught, namely, trust, respect, acceptance, etc.

The model explains how unresolved issues cause bad habits and how habits can be changed. The therapy is based on the premise that at a particular stage of the mental illness, it becomes a bad habit for the purpose of treatment. Some chronic mental illnesses may never be treated as bad habits, however, it is estimated that 80% of all current counselling sessions can be treated as a bad habit.

The following model explains which part:

Assessment and education phase:

The counsellor helps the client identify their weakened principle (trust, respect, acceptance or commitment) and identify if it occurred in childhood, adolescence or at a later time. (eg. relationship split-up). The counsellor educates the client about the cognitive principle matrix model and how their defense mechanism creates a bad habit which perpetuates the weakened principle. The client understands their weakened principle intellectually and experiences it emotionally.

The basic anger management course runs for four one hour sessions with each session focusing a selection of the eight elements of a habit and the five principle groups upon which all needs are based. The five principle groups are based on Malsow’s five level of needs.

Change phase:

The three elements of educational change are:
• Awareness through education
• Create a new habit and change the bad habit, using specific tools, but mainly the Stop, find method TM creates the new habit in the subconscious mind.
• Putting the tools into action. The Stop, find method creates the new habit within a few days.

While the client is being educated the counsellor:

• Models the principle [or emotion] to the client. For example, models a relationship principle of respect, or an influencing principle of calmness or a negative principle of anxiousness or a spiritual principle of forgiveness.

Cognitive techniques:

As long as the belief behind the unresolved issue is held, the bad habit will continue.
In cognitive principle therapy the behavior which caused the unresolved issue is not important, therefore, the past is not important, other than to identify how the event/s affected the attachment areas of trust, respect, acceptance or commitment.

The simple message is this: You are either in control or you are not!

If you are out of balance and not in control, then you take things personally and break the first golden rule of cognitive principle therapy, that is:

• When it is positive it is personal, but when it is negative it is behavioral.
For example: The three negative emotions which affect commitment, are guilt, anxiousness and confusion. When taken personally they become, shame, panic and hopelessness, causing you to get out of balance and loose control.

• If you get out of balance and lose control then the negative principle will override the positive principle. For example, fear with override trust, anger will override respect and rejection will override acceptance.

The cognitive approach is to teach the purpose of all the negative principles of fear, anger, criticalness, etc and how to accept these and use your influencing principles to restore your relationship principles. For example, accept your anger, grow assertiveness and restore respect. The whole process is easily understood by most clients.

The tools to correct a bad habit are either taught through education, but mainly using the mantra related to the Stop, find, method which has been specially developed to change a bad habit quickly. The technique has been developed after studying how hypnosis works, but the method does not use hypnosis.

Experiential techniques:

The counsellor teaches the five groups of principles and models these to the client. Empathy and transference are used to exchange the feelings related to the five groups of principles.

For example:
• Relationship principles: The counsellor models respect and acceptance to the client. There is no feeling of judgment or disapproval at what is being told.
• Influencing principles. The counsellor is acting assertively, while educating how to be assertive. The counsellor is calm, when the client is angry or anxious.
• Negative principles. On other occasions, the counsellor will feel sad when the client is sad, or anxious when the client is anxious, because they are empathizing, but they will model influencing principles to lead the client out of their negativity.
• Spiritual principles. The counsellor is always modeling hope to the client. Thirty years of research has proven that hope or expectation accounts for 15% of the outcome in counselling. The counsellor also models humility, peace, forgiveness, unconditional acceptance. The spiritual principles are used to move the client up through their five levels of needs.
• Negative concerns. These are paranoid fear, rage, rejection, panic, hopelessness, etc. The counsellor never models concerns, but actively attacks the behavior related to them, but not the person, and models this to the client, so that the client can learn to overcome them. It is done in a way that the client always feels safe and in control.
• False positives. These are avoidance, fantasy, greed, conceit, self-centeredness, etc. The counsellor never models false positives, but actively attacks the behavior, but not the person, and models this to the client, so that the client can learn how to overcome them. It is done in a way that the client always feels safe and in control.

The therapist-patient relationship.

The counsellor is regarded as the educator who has knowledge about how bad habits are created and how to change them. But the counsellor also the builds a relationship with the client based on the principles that the counsellor models to the client. For example, if the client has been assessed to have trust issues, then the counselor’s main role will be to build trust in the relationship. If the client lacks commitment due to low motivation, the counsellor will model hope to the client.

If the counsellor tries to educate without modeling the emotional needs of the client then the therapy will only be partly successful.

Philosophy behind cognitive principle therapy.

In cognitive principle therapy behaviors are categorized as:

• A good habit or a bad habit
• Related to an attachment or relation principle. That is, a trust, respect, acceptance or commitment issue.

Therefore, the bad habit is related to the weakened principle and treated according to the eight truths of a bad habit and the five levels of needs that a client has. The past behavior is not important and the future behavior will change if the process is followed and the relationship between the client and the counsellor is strong enough.

Why do I practice as a Coach and Counsellor?

To help people grow in the five areas of life which are universal and timeless as shown in the logo

Logo:    Group                 Affect        Type        Colour

Spiritual Principles                Neutral         Nil                     Green

Relationship Principles   Positive    Personal       Blue

Influencing Principles    Positive    Behavioral    Blue

Negative Principles       Negative   Behavioral  Red

Negative Concerns        Negative    Personal       Red

 # Spiritual principles are based on the dictionary definition "non materialistic" or not comparing


CPM -symbol of the five principle groups